Made for South African buyers. Every price in rand, read from the vendor.
In depth review
HubSpot, Inc. · CRM software
The friendliest way to start a CRM for free, with costs that climb as you move up the tiers.
HubSpot offers a free CRM for up to two users with no time limit, then Starter at about R251, Professional at about R837 and Enterprise at about R1 255 per user a month. It bundles marketing, sales and service tools in one platform, with a large library of training and integrations. The step from Starter to Professional is where the bill changes shape.
Free plan
2 users
No time limit
Starter
About R251
Per user a month, new customers
Professional
About R837
Per user a month
Enterprise
About R1 255
Per user a month
Five users on Professional
About R4 185
A month
Founded
2006
HubSpot, Inc.
Figures marked as a vendor's own are that vendor's claims about itself and are not tested here.
Every plan HubSpot lists, in rand, with a button to HubSpot, Inc.'s own pricing page.
Free plan
R0
Free to use, as the vendor lists it
Up to two users, no expiry.
Plan
R248
per user a month
Discounted for new customers.
Plan
R827
per user a month
Plan
R1 240
per user a month
Each button opens HubSpot, Inc.'s own page in a new tab, where you buy or sign up. Prices are the vendor's, shown in rand.
HubSpot lists 4 priced plans: Free at no cost, Starter at R248 /user, Professional at R827 /user, Enterprise at R1 240 /user. Every figure is shown in rand, converted from the vendor's own price at the day's reference rate.
The vendor does not say whether VAT is in these figures, so ask before you set them beside a price that does. South African VAT is 15 percent.
Read from hubspot.com/products/crm on 11 October 2026.
A plan priced per user or per employee shows the price of one. Both VAT footings are shown where the vendor states its basis.
1 user
5 users
10 users
25 users
50 users
The price per head multiplied by the size of the team. Volume discounts, minimum seats and add ons are not included.
The price per head multiplied by the size of the team. Volume discounts, minimum seats and add ons are not included.
| Users | Starter | Professional | Enterprise |
|---|---|---|---|
| 1 | R248 | R827 | R1 240 |
| 5 | R1 240 | R4 134 | R6 200 |
| 10 | R2 480 | R8 267 | R12 401 |
| 15 | R3 720 | R12 401 | R18 601 |
| 20 | R4 960 | R16 534 | R24 802 |
| 25 | R6 200 | R20 668 | R31 002 |
| 30 | R7 440 | R24 802 | R37 202 |
| 40 | R9 921 | R33 069 | R49 603 |
| 50 | R12 401 | R41 336 | R62 004 |
All prices are in rand. Where a vendor lists in dollars, pounds or euros we convert at R16.53 per US dollar, R21.86 per pound and R18.53 per euro (European Central Bank reference rates, via Frankfurter, 9 OCT 2026).
Amounts written out in the text of this review are at the reference rate of 2 October 2026. The charts and the calculator use the rates above, so a figure can differ by a rand or two.
Pick a plan, your team size and any extras. It adds HubSpot's own prices in rand and shows the month and the year, with VAT in and out where the vendor states its basis.
Your bill
R2 480.16
a month, as the vendor lists it
The vendor does not say whether VAT is in its price, so none is added or taken out.
The plan and extras you chose, at each team size. A plan is left out at a size the vendor does not sell it for.
| Users | Your bill a month |
|---|---|
| 1 | R248 |
| 5 | R1 240 |
| 10 | R2 480 |
| 15 | R3 720 |
| 20 | R4 960 |
| 25 | R6 200 |
| 30 | R7 440 |
| 40 | R9 921 |
| 50 | R12 401 |
Opens HubSpot, Inc.'s own page in a new tab. Nothing is bought on this site.
Free to start
Starting prices of the priced products in the same category, cheapest first. This is a price sort, not a ranking: the cheapest product is not the best one, and some are priced per user, some per month and some excluding VAT.
Bar lengths use a square root scale, so a very high price does not flatten the rest. The figures are exact.
The middle starting price of the paid products here is R190.
Price on request, so not charted: Sage CRM.
Positions use a square root scale, so a very high price does not flatten the rest. The figures are exact.
A dot is one plan. Free plans and plans on request have no price to place. A per user price is the price of one user.
A founding year says how long a company has existed. It says nothing about how good the product is.
2 official videos from HubSpot on YouTube. Software Register did not make or edit them. They are the vendor's own account of the product, so read them beside the prices and limits on this page.
What HubSpot CRM is
Overview, 3:24, published 4 March 2022. From the HubSpot channel on YouTube.
A video loads from YouTube only when you press play. The still picture before that comes from YouTube's image servers.
HubSpot is a customer platform that started in marketing and grew into sales, service, content and data management. The CRM is the centre, and the free tools are a deliberate way in. The pricing page positions Starter as essential marketing, sales, service, content and data management software.
The comparison charts on the page differ by email sending limits, automation workflows, reporting dashboards, user seat limits, removal of HubSpot branding and meeting scheduling. In plain terms, the free tier proves the concept, Starter removes the branding and raises limits, and Professional adds the automation and reporting that most sales teams eventually want.
Strengths
Limits
Best for
Think twice if
In short
An easy, well supported way to start, and a platform where the bill can jump. Use the free tier to learn, and price the tier you will actually need before you commit your team to it.
Start where the vendor sells it, and keep this page open beside you for the limits.
Free to start
HubSpot offers free CRM tools for up to two users with no expiry. The paid tiers add marketing, sales and service features and are priced per user.
HubSpot starts at R248 /user per user a month, with a free plan as well. It lists 4 priced plans, from Free to R1 240 /user.
The vendor's page does not say whether VAT is included, so we show the plain figure and do not guess. Ask before you compare it with a price that states its basis.
Yes: HubSpot offers a free plan.
Available to South African businesses online, with the price shown here in rand.
On this register the closest are Freshsales, Pipedrive, Sage CRM, Salesforce Sales Cloud, Zoho CRM. Each has its own page, and the compare tool sets any two side by side.
South African guides that help you weigh HubSpot: what the rules ask, what to test and what to put in writing.
Priced per user, mostly in dollars
A CRM is priced per user, usually in dollars, and it holds your customers' details. What it costs in rand when the team grows, what POPIA asks of how you use it and what to test before you move your pipeline.
Read the guideSoftware Register
Where your customers' data lives, and who can touch it
Your customers' and employees' details sit in the software you choose. The law makes you responsible for them, and the vendor is acting for you. Here are the questions to put to a vendor before you hand over the data.
Read the guideStart at R0, and know where it stops
11 products start at zero. A free tier is a way in. Here is what to check before you build on one.
Read the guideEvery price and fact on this page was read from HubSpot, Inc.'s own pages, researched on 11 October 2026. A figure the vendor states about itself is marked as the vendor's. This review gives no score and no rank, and a vendor cannot pay to change it. Read how the register works.
Something wrong on this page? Suggest a correction, with a link to the vendor's page that shows it.
HubSpot is free to start. Go to the vendor to buy or to ask, or compare it with another product first.
Free to start
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